Wednesday, July 8, 2009

Email Blast Software and Do's and Dont's

How to efficiently use software like IMA-Send and IMA-Get to have success with your email blast campaigns.



* Obtain targeted lists from Craigslist, Ebay, Kijiji, Backpage, and Gumtree
* Searches all cities and categories
* Sends email campaigns from gmail, yahoo, aol, and msn.
* Multi-threaded mailer (thousands of emails per hour)
* Easy to use

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How effective are your email blasts (or do you even have one?). Cultivating your email list is one of the most effective ways to develop a customer base and establish trust and credibility - but there is a few do's and don'ts that anyone embarking into this kind of marketing must keep in mind. There is a fine line between content with value and junk email - the goal is to get your customer to come back, not block your email address.

Top 3 Dont's

1 - Do not buy a big generic list and expect results. I'm a unique person with unique needs - I don't want my inbox filled with offers for drugs I'll never take, easy get-rich schemes and useless information I could easily obtain searching the Web. You're better off starting small with people/clients you've already been in contact with, and developing from there. Or you can just utilize IMA-Get to gather promissing leads. There are thousands of hungry buyers on classified ad websites!

2 - Do not give too many stuff in one email. Unless you're a school with many course offers, work on one thing and develop your messages around it. You'll get better leads and will be easily able to say what's working.

3 - Do not expect everything to happen in one e-mail campaign. Truly , no-one is waiting for your offer, and it usually takes more than one contact to establish confidence. Bide your time, and be consistent.

Top 3 Best Practices

1 - Review your messages. If you're like most of my clients, you developed your messages when you first started out. But as your customers grow weary of information overcharge, you may need to rethink and fine-tune your messages strategy. Prune everything that hasn't received a definite reply, and focus your efforts on only the content which has delivered. In this climate more isn't always better.

2 - Look at your metrics. Are you blasting your lists and not surveying your stats? Then you're missing out on the most significant info - true life reply. Make sure your email delivery system has an inbuilt report feature, and that your internet site is has one of the available analytics programs out there ( Google for instance ). While sales are one indicator of the success of your messages, web traffic and email stats will help you to fine-tune and target your next blast, yielding a raised rate of success.

3 - Give away everything. What is in your email newsletter for your customers? Why should not they just click that tantalizing unsubscribe button? Because you're a valuable and reliable source of information and value - do not be shy with giving some of it for free. You're building more than a list, you're building a customer base and a real folk. As more services become automated, that personal touch is an added value which establishes credibility and confidence.

I strongly recommend IMA-Send as your mailing software. It has an easy user interface that utilizes multiple options and controls permitting users complete control over their newsletter campaigns.
Users can send unique e-mails to many e-mail lists simultaneously. The software is compatible with Yahoo, MSN, and AOL mail providers. IMA-Send utilizes a Multi-word module. A precious feature to avoid having emails detected as junk email. This email blast software also possesses full CSV support which allows IMA-Send users to create highly-targeted and customized email campaigns.

How to efficiently use software like IMA-Send and IMA-Get to have success with your email blast campaigns.